Your website is the single most important channel you have. In fact, 81% of consumers research online before buying (RetailingToday). Targeting business members? 94 percent of B2B buyers research online for purchase decisions (Acquity Group). There are tons of similar stats out there that support the fact that websites are often the first, if not…
First, if you don’t have a mobile-friendly website – by that I mean that your website uses responsive design to adapt to any device – you’re 2016 budget must include this important redesign for your website and/or blogs. There are so many reasons why you need to make this update, but in a nutshell, it’s…
79% of social media users worldwide access their social accounts via mobile devices. In this rapidly growing digital age, your members expect a seamless user experience as they move from social networks to your website or blog and vice versa. In fact, the overarching goal of any social media strategy is to get users to…
