When strategizing around how you add value, build relationships and establish trust with your members, a large part of that involves content that you share or messaging you push out. The key is making sure you balance the promotional messaging and content with valuable educational content, both original and from trusted third-parties. It’s what people…
The human factor is very important in any social media strategy. Who should participate and how much of their time will it take, are often the first questions that are asked. One of the best things about the social channel is that it usually doesn’t require a heavy lift – especially when more than one…
One of the most important, and often overlooked, aspects of any social media strategy is your credit union’s social media policy. In fact, a recent survey by Pew Research Center reported that only about half of employers have a social media policy in place. Having a policy in place for all of your employees, even…
Word of mouth is arguably the most powerful form of marketing for your brand. Digital and social media amplifies word of mouth marketing to an extreme level – it’s instantaneous, accessible by anyone, and permanent. One comment can explode into thousands of comments seen by thousands of people in a matter of minutes. Plus, the…
79% of social media users worldwide access their social accounts via mobile devices. In this rapidly growing digital age, your members expect a seamless user experience as they move from social networks to your website or blog and vice versa. In fact, the overarching goal of any social media strategy is to get users to…
