When strategizing around how you add value, build relationships and establish trust with your members, a large part of that involves content that you share or messaging you push out. The key is making sure you balance the promotional messaging and content with valuable educational content, both original and from trusted third-parties. It’s what people…
92% of online searchers never get past the first page search results. If your credit union doesn’t appear on that first page of search results for key search phrases, you’re not ranking. If you’re not ranking, you’re missing out on a huge opportunity to expand your reach and ultimately get new members. I know what…
When you set up Pay-Per-Click (PPC) campaigns for your credit union, it’s easy to get discouraged when you see that you are competing against larger financial institutions with huge ad budgets and national reach. However, PPC can be one of the most effective ways to reach new members and get new business, especially for smaller,…
Your website is the single most important channel you have. In fact, 81% of consumers research online before buying (RetailingToday). Targeting business members? 94 percent of B2B buyers research online for purchase decisions (Acquity Group). There are tons of similar stats out there that support the fact that websites are often the first, if not…
Word of mouth is arguably the most powerful form of marketing for your brand. Digital and social media amplifies word of mouth marketing to an extreme level – it’s instantaneous, accessible by anyone, and permanent. One comment can explode into thousands of comments seen by thousands of people in a matter of minutes. Plus, the…
As a credit union, you understand the importance of people – it’s at the core of your mission. Since the beginning, our industry has prided itself in putting people first and meeting the needs of our members in the best ways possible. What’s changed over time as the world has become more and more digital,…
One of the most common mistakes you can make when it comes to distributing digital content is sending an email or two and assuming everyone has seen it. A well-known marketing rule, called “the rule of seven,” states that a prospect needs to see or hear your marketing message at least seven times before they…
It’s hard to keep up with the growing number of available ways to communicate online – from social media, to online forums, blogs, mobile apps and more. It’s impossible to have a presence in them all (not even Google can!). So which channels should you focus your time and resources in when it comes to…
First, if you don’t have a mobile-friendly website – by that I mean that your website uses responsive design to adapt to any device – you’re 2016 budget must include this important redesign for your website and/or blogs. There are so many reasons why you need to make this update, but in a nutshell, it’s…
