When strategizing around how you add value, build relationships and establish trust with your members, a large part of that involves content that you share or messaging you push out. The key is making sure you balance the promotional messaging and content with valuable educational content, both original and from trusted third-parties. It’s what people…
We all want more leads. That’s how your credit union grows, right? Sure, but it’s not always as simple as it sounds. You need to determine how to attract leads, get their information, and most importantly, decide what you do with that information once you have it. Let’s break down these key steps in lead…
92% of online searchers never get past the first page search results. If your credit union doesn’t appear on that first page of search results for key search phrases, you’re not ranking. If you’re not ranking, you’re missing out on a huge opportunity to expand your reach and ultimately get new members. I know what…
Marketers are very aware of the value of content marketing. Consumers are looking for value and substance from organizations and a relevant, robust content marketing strategy can deliver just that. But just like any other trend in marketing, once everyone is doing it, you’re now faced with the challenge of standing out from the crowd….
One of the most common mistakes you can make when it comes to distributing digital content is sending an email or two and assuming everyone has seen it. A well-known marketing rule, called “the rule of seven,” states that a prospect needs to see or hear your marketing message at least seven times before they…
A powerful strategy for extending the reach of and engagement with your credit union’s digital content is repurposing. Repurposing content means you take existing content and reformat it and/or change its target audience. The beauty here is that the bulk of the work is already done! You’re simply recycling your hard work and in turn…
