Blog

Content-Sharing Checklist

One of the most common mistakes you can make when it comes to distributing digital content is sending an email or two and assuming everyone has seen it. A well-known marketing rule, called “the rule of seven,” states that a prospect needs to see or hear your marketing message at least seven times before they…

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Choosing the Right Digital Communication Channels

It’s hard to keep up with the growing number of available ways to communicate online – from social media, to online forums, blogs, mobile apps and more. It’s impossible to have a presence in them all (not even Google can!). So which channels should you focus your time and resources in when it comes to…

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9 Ways to Repurpose Existing Digital Content

A powerful strategy for extending the reach of and engagement with your credit union’s digital content is repurposing. Repurposing content means you take existing content and reformat it and/or change its target audience. The beauty here is that the bulk of the work is already done! You’re simply recycling your hard work and in turn…

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