One of the most common mistakes you can make when it comes to distributing digital content is sending an email or two and assuming everyone has seen it. A well-known marketing rule, called “the rule of seven,” states that a prospect needs to see or hear your marketing message at least seven times before they…
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Choosing the Right Digital Communication Channels
It’s hard to keep up with the growing number of available ways to communicate online – from social media, to online forums, blogs, mobile apps and more. It’s impossible to have a presence in them all (not even Google can!). So which channels should you focus your time and resources in when it comes to…
9 Ways to Repurpose Existing Digital Content
A powerful strategy for extending the reach of and engagement with your credit union’s digital content is repurposing. Repurposing content means you take existing content and reformat it and/or change its target audience. The beauty here is that the bulk of the work is already done! You’re simply recycling your hard work and in turn…
4 Best Practices for Your Mobile-Friendly Website
First, if you don’t have a mobile-friendly website – by that I mean that your website uses responsive design to adapt to any device – you’re 2016 budget must include this important redesign for your website and/or blogs. There are so many reasons why you need to make this update, but in a nutshell, it’s…
Social ♥ Mobile — The Role of Mobile in Your Social Media Strategy
79% of social media users worldwide access their social accounts via mobile devices. In this rapidly growing digital age, your members expect a seamless user experience as they move from social networks to your website or blog and vice versa. In fact, the overarching goal of any social media strategy is to get users to…