When strategizing around how you add value, build relationships and establish trust with your members, a large part of that involves content that you share or messaging you push out. The key is making sure you balance the promotional messaging and content with valuable educational content, both original and from trusted third-parties. It’s what people…
We all want more leads. That’s how your credit union grows, right? Sure, but it’s not always as simple as it sounds. You need to determine how to attract leads, get their information, and most importantly, decide what you do with that information once you have it. Let’s break down these key steps in lead…
The human factor is very important in any social media strategy. Who should participate and how much of their time will it take, are often the first questions that are asked. One of the best things about the social channel is that it usually doesn’t require a heavy lift – especially when more than one…
One of the most important, and often overlooked, aspects of any social media strategy is your credit union’s social media policy. In fact, a recent survey by Pew Research Center reported that only about half of employers have a social media policy in place. Having a policy in place for all of your employees, even…
92% of online searchers never get past the first page search results. If your credit union doesn’t appear on that first page of search results for key search phrases, you’re not ranking. If you’re not ranking, you’re missing out on a huge opportunity to expand your reach and ultimately get new members. I know what…
When you set up Pay-Per-Click (PPC) campaigns for your credit union, it’s easy to get discouraged when you see that you are competing against larger financial institutions with huge ad budgets and national reach. However, PPC can be one of the most effective ways to reach new members and get new business, especially for smaller,…
Your website is the single most important channel you have. In fact, 81% of consumers research online before buying (RetailingToday). Targeting business members? 94 percent of B2B buyers research online for purchase decisions (Acquity Group). There are tons of similar stats out there that support the fact that websites are often the first, if not…
Word of mouth is arguably the most powerful form of marketing for your brand. Digital and social media amplifies word of mouth marketing to an extreme level – it’s instantaneous, accessible by anyone, and permanent. One comment can explode into thousands of comments seen by thousands of people in a matter of minutes. Plus, the…
Marketers are very aware of the value of content marketing. Consumers are looking for value and substance from organizations and a relevant, robust content marketing strategy can deliver just that. But just like any other trend in marketing, once everyone is doing it, you’re now faced with the challenge of standing out from the crowd….
As a credit union, you understand the importance of people – it’s at the core of your mission. Since the beginning, our industry has prided itself in putting people first and meeting the needs of our members in the best ways possible. What’s changed over time as the world has become more and more digital,…
